Set a budget, and stick to it!
How much can you really afford to spend? Whether you plan
on financing the engagement ring or buying it with cash,
determine how much you can really spend on the purchase.
Once you’ve decided on your budget, do not let a
salesperson talk you into raising it. If you feel as though
you cannot get the quality diamond you’d like in
your price range, you may need to reassess either your
budget or your requirements away from the pressure of
the sales staff.
Leave the Bride at Home.
If your bride is looking longingly at the ring of her
dreams, the jeweler knows he has you both hooked. To negotiate
effectively, the jeweler or salesperson must believe that
you can walk away from the ring without hesitation. Appearing
unemotional about the purchase is often easier when the
bride is not present.
Don’t Fall for Games.
“One day only” sales are only a sales tactic,
used to pressure people into buying immediately instead
of thinking about their purchase. Don’t be fooled
by this gimmick. The day after a “one day only”
sale, you’ll find that prices have not changed much.
